I'm currently in the process of redefining and refining this campaign and those of you who have been following closely might notice there has been some changes to the type of merch I am planning to launch.

I have decided to focus on the plushie aspect of this project and elevate it by incorporating folding and reusable grocery bags into the concept and project and thus, the project has evolved!



For those unfamiliar with the concept of a plush pouch+folding grocery bag combo, it is basically a 2-in-1 merch type that on the surface looks like a regular ol' plush bag charms that hide a very useful secret in their belly. A hidden grocery bag that folds out so you'll never forget about bringing a bag for groceries ever again!

Here is a preliminary concept of what it will look like, please let me know what you think about it in the comments!